A staple of Spanish-language radio, Humberto Luna is a longtime disc jockey who for more than three decades has peppered the airwaves with his affable banter and on-air antics. He fondly describes his legion of regular callers as "Luna-tics" and accompanies his routines with an arsenal of sound effects such as eggs frying and toilets flushing.
Thought to be the first Latino radio personality on the Hollywood Walk of Fame, Luna became known for segments such as his "Swap Meet of the Air," a gossip hour and "Rate-the Record," in which listeners decided whether a record should be played or smashed.
He likes to say he started his storied career when he was 11, broadcasting from a shoe store in his Mexican hometown of Tlaltenango to the street outside. Luring shoppers with his homegrown patter, he later studied broadcasting in Mexico City and landed his first professional gig with a radio station based in Tijuana.
Luna was a morning fixture at KTNQ-AM (1020) for years before joining rival KLAX-FM (97.9) in 1998. In 2010, he joined XEWW, broadcasting an afternoon show from a Burbank studio.