Known as "El Cucuy" — Spanish for "the boogeyman" — Renan Almendarez Coello was the voice behind Los Angeles’ popular Spanish radio show on KSCA-FM (101.9) for six years.
The Honduras native launched his career at age 15 in his hometown of Tegucigalpa before moving to the U.S. in 1982 to pursue his dream of becoming a famous radio personality.
Coello’s morning radio show "El Cucuy de la Manana" dominated airwaves from 5 to 11 a.m. six mornings a week and held the No. 1 spot on morning radio for several years. It averaged about 2.5 million listeners, beating English and Spanish competitors, including Howard Stern.
The host would often begin his show with, "Arriba, arriba, arriba, arriba," which means "up, up, up, up!" in Spanish.
The radio host evoked admiration from thousands of listeners and fans, who tuned in to listen to jokes and commentary on current events. Many also turned to Coello for life advice. In 2003, he moved to an afternoon slot ("El Cucuy de la Tarde") on the same station.
He also launched a national voter registration drive called "Votos por America" in 2006. He took his talk show on a two-week, 10-city bus tour that began in San Jose and ended in Washington D.C., aiming to register new voters.
The radio personality penned an autobiography called "El Cucuy De LA Manana: My Life in Radio's Fast Lane."