Tony Martin first gained attention in movie musicals in the 1930s and had an enduring career as a romantic crooner.
Although he enjoyed a successful film career, Martin was best known as a singer whose vocal power and easy style made standards out of such tunes as "More," "There’s No Tomorrow," "South of the Border,” “To Each His Own,” “It’s Magic,” “I Get Ideas,” “Stranger in Paradise,” “Do I Love You (Because You’re Beautiful),” “You Stepped Out of a Dream,” “Let’s Face the Music and Dance, “Tenement Symphony” and many others.
He was so identified with Cole Porter’s "Begin the Beguine” that Times jazz critic Leonard Feather once described the song as Martin’s "virtual mirror image."
Martin described his style this way in an interview with The Times in 1960: “I think I sound like a fella who’s always making a plea through his music. Sort of a plea of sincerity.” He told another interviewer, “With every song, I aim for the bleachers.”